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Advertised price does not include tax, title, license, registration, finance charges, optional dealer-installed products or services, or Toyota South’s $699 documentary fee. Any manufacturer incentive or dealer discount included in the advertised price will be clearly identified in the vehicle listing. Incentives requiring qualification, including military, college graduate, loyalty, lease, finance, or other conditional offers, are not included unless specifically stated and may not be combined with other offers except where expressly noted. Vehicle availability, pricing, specifications, options, incentives, and terms are subject to change without notice. While Toyota South strives for accuracy, errors may occur. Please verify all vehicle details, pricing, included incentives, documentary fee, and availability with Toyota South before purchase. Vehicle photos may be stock images and may not represent the actual vehicle offered for sale. Actual vehicle color, trim, options, accessories, and other specifications may vary from what is shown. EPA mileage estimates are for comparison purposes only. Actual mileage will vary depending on driving conditions, driving habits, vehicle condition, and equipment.
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Find the Right Fit With Toyota South
Shopping for new Toyota vehicles in Richmond, KY, is easy and stress-free when you visit Toyota South. Our friendly team and wide selection make all the difference.
Toyota has earned a strong reputation for reliability, safety, and value, and that shows across the entire lineup. Whether you're interested in a fuel-efficient sedan, a capable truck, or an SUV with room to grow, we have a range of new Toyota models available to explore. From the moment you schedule your test drive to the time you head home, our team is here to help at every step.
You can browse our new Toyota specials online, apply for financing at your convenience, and even value your trade to get a jump on your purchase. We make it easy to take control of your car-buying process while still offering guidance when you need it.
New Toyota Cars for Comfortable Daily Driving
Toyota’s car lineup is known for being practical, efficient, and easy to live with. New Toyota cars like the Corolla and Camry continue to offer great fuel economy, modern tech, and a comfortable ride whether you’re heading to work or driving across town. If you’re looking for something that leans more toward performance, check out sportier trims or the hybrid options that combine responsive handling with real-world savings at the pump.
Inside, you’ll find smart features like touchscreen displays, smartphone connectivity, and advanced driver assistance systems that come standard on most trims. Whether it’s your first Toyota or your next one, a new Toyota car can check all the boxes.
New Toyota SUVs for Everyday Flexibility
Need space for passengers, gear, or both? New Toyota SUVs offer options for families, commuters, and adventurers alike. The RAV4 is a strong all-around choice with a comfortable ride and available hybrid power, while the Highlander adds third-row seating for bigger crews. If you’re looking for something even larger, the Sequoia delivers towing power and spacious seating.
Toyota’s SUV lineup is packed with convenience features like hands-free liftgates, split-folding seats, and all-wheel drive availability for more control in tricky weather. Come in for a test drive and see how each model handles the road differently.
New Toyota Trucks Built for the Long Haul
New Toyota trucks bring both strength and reliability to the table. Whether it’s the mid-size Tacoma or the full-size Tundra, these pickups are designed to handle tough jobs and weekend adventures alike. Each one offers a strong frame, a comfortable cabin, and available features like multi-terrain select, integrated trailer brake controllers, and large touchscreens.
Tacoma is a go-to for those who want something rugged yet easy to drive every day. Tundra is the powerhouse in the lineup, with higher towing capacity and extra space inside. Both trucks offer modern safety features and practical storage to make life easier on and off the road. If you’re ready to get behind the wheel, we’ll help you set up a test drive and talk about financing options.
Find New Toyota Vehicles in Richmond, KY
At Toyota South, we’ve built our reputation around helping customers find the right vehicle without the hassle. Whether you’re just starting to explore or ready to drive something home, we’ll guide you through every option and offer support along the way. From new Toyota specials to trade-in support and financing guidance, everything you need is under one roof. Stop by our Richmond, KY, dealership and see how easy it can be to bring home a new Toyota that fits your life.