Shop New Vehicles
All pricing and details are believed to be accurate, but we do not warrant or guarantee such accuracy. The prices shown above, may vary from region to region, as will incentives, and are subject to change. Vehicle information is based off standard equipment and may vary from vehicle to vehicle. Call or email for complete vehicle specific information. Please contact the BDC (Business Development Center) directly to confirm that the information provided on this page is accurate. As the possibility for data error exists, information listed on this page (such as inventory, options, color, pricing, accessories) could be incorrect. The available photo may not represent the actual vehicle & may be a stock photo. Options and color may vary. New Vehicles listed with Toyota South price includes the current Cash Back or Bonus Cash from (TFS), Toyota Financial Services as well as the dealer discounts off of original MSRP. Cash Back Incentives can not be combined with special interest rates unless noted otherwise. Additional discounts such as Recent College Graduate Cash or Military Rebate are not included in the Toyota South price and may be used by qualified buyers only. Not all consumers will qualify for the Recent College Graduate Cash or Military Rebate. The prices shown does not include sales tax, License Fee, $699 Dealer Processing Fee or any special finance charges. All prices, specifications and availability are subject to change without notice. Contact dealer for most current information. MPG estimates reflect new EPA methods beginning with 2008 models. Your actual mileage will vary depending on how you drive and maintain your vehicle. Actual mileage will vary with options, driving conditions, driving habits and vehicle’s condition. Mileage estimates may be derived from previous year model.
While great effort is made to ensure the accuracy of the information on this site, errors do occur so please verify information with a customer service rep. This is easily done by calling us at 859-624-1313 or by visiting us at the dealership.
“Accessibility
Toyota is committed to accessibility, diversity, and inclusion for all of its guests. We believe everyone should be able to visit https://www.toyota.com/support/accessibility, use our mobile apps, and access our service easily. We welcome feedback. If you notice any content, feature or functionality of the Site that you believe is not fully accessible to people with disabilities, please contact us and provide a description of the specific feature you feel is not fully accessible or a suggestion for improvement. We take your input seriously and will consider all feedback received as we evaluate ways to accommodate our customers and continuously improve our overall accessibility policies.”
More Info
Find the Right Fit With Toyota South
Shopping for new Toyota vehicles in Richmond, KY, is easy and stress-free when you visit Toyota South. Our friendly team and wide selection make all the difference.
Toyota has earned a strong reputation for reliability, safety, and value, and that shows across the entire lineup. Whether you're interested in a fuel-efficient sedan, a capable truck, or an SUV with room to grow, we have a range of new Toyota models available to explore. From the moment you schedule your test drive to the time you head home, our team is here to help at every step.
You can browse our new Toyota specials online, apply for financing at your convenience, and even value your trade to get a jump on your purchase. We make it easy to take control of your car-buying process while still offering guidance when you need it.
New Toyota Cars for Comfortable Daily Driving
Toyota’s car lineup is known for being practical, efficient, and easy to live with. New Toyota cars like the Corolla and Camry continue to offer great fuel economy, modern tech, and a comfortable ride whether you’re heading to work or driving across town. If you’re looking for something that leans more toward performance, check out sportier trims or the hybrid options that combine responsive handling with real-world savings at the pump.
Inside, you’ll find smart features like touchscreen displays, smartphone connectivity, and advanced driver assistance systems that come standard on most trims. Whether it’s your first Toyota or your next one, a new Toyota car can check all the boxes.
New Toyota SUVs for Everyday Flexibility
Need space for passengers, gear, or both? New Toyota SUVs offer options for families, commuters, and adventurers alike. The RAV4 is a strong all-around choice with a comfortable ride and available hybrid power, while the Highlander adds third-row seating for bigger crews. If you’re looking for something even larger, the Sequoia delivers towing power and spacious seating.
Toyota’s SUV lineup is packed with convenience features like hands-free liftgates, split-folding seats, and all-wheel drive availability for more control in tricky weather. Come in for a test drive and see how each model handles the road differently.
New Toyota Trucks Built for the Long Haul
New Toyota trucks bring both strength and reliability to the table. Whether it’s the mid-size Tacoma or the full-size Tundra, these pickups are designed to handle tough jobs and weekend adventures alike. Each one offers a strong frame, a comfortable cabin, and available features like multi-terrain select, integrated trailer brake controllers, and large touchscreens.
Tacoma is a go-to for those who want something rugged yet easy to drive every day. Tundra is the powerhouse in the lineup, with higher towing capacity and extra space inside. Both trucks offer modern safety features and practical storage to make life easier on and off the road. If you’re ready to get behind the wheel, we’ll help you set up a test drive and talk about financing options.
Find New Toyota Vehicles in Richmond, KY
At Toyota South, we’ve built our reputation around helping customers find the right vehicle without the hassle. Whether you’re just starting to explore or ready to drive something home, we’ll guide you through every option and offer support along the way. From new Toyota specials to trade-in support and financing guidance, everything you need is under one roof. Stop by our Richmond, KY, dealership and see how easy it can be to bring home a new Toyota that fits your life.