• Toyota South
  • Toyota South Richmond, KY
  • Toyota South
  • Toyota South

  • Sales 859-353-4211
    • Service 859-353-4087
    • Parts 859-353-4209
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  • 961 Four Mile Rd
    Richmond, KY 40475
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Toyota South
Toyota South Richmond, KY

Toyota South

Toyota South
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    • Shop New Vehicles
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    • Shop Pre-Owned Trucks
    • Shop Pre-Owned SUVs
    • Shop Pre-Owned Cars
    • Shop Pre-Owned Toyota Models
    • Shop Vehicles With Over 35 MPG
    • Save On Vehicles Under $15K
    • Shop CarFax 1 Owner Vehicles
    • Schedule Test Drive
    • Toyota Certified Program Overview
    • Value Your Trade
    • Used Inventory
  • SmartPath
  • Schedule Service
  • EV/Hybrid
    • Shop Toyota EV/Hybrid Vehicles
    • Electrified EV Vehicles
  • Buy Online
  • Finance
    • Get Pre-approved
    • Finance Department
    • Value Your Trade
    • What's My Buying Power
  • Specials
    • Manufacturer Specials
    • Manager's New Toyota Specials
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    • Toyota Military Rebate
    • Toyota College Rebate
    • What's My Buying Power
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    • Takata Airbag Recall
  • About Us
    • About Us
    • Customer Testimonials
    • Our Dealership
    • Hours & Directions
    • Meet Our Family
    • Careers
    • Contact Us
    • Community Involvement
    • Secret Families at Toyota South
    • TMMK Member Program at Toyota South
    • Accessibility
    • Our Blog
    • Connect with Toyota App
  • Model Research
    • Model Research
    • 2026 Toyota Camry
    • 2026 Toyota Corolla
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    • 2026 Toyota GR Supra
    • 2026 Toyota Rav4
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2024 Toyota Prius Prime

2024 Toyota Prius Prime in Richmond, KY

MSRP1

$32,675

MPG

52 City

127 Highway *

EPA-estimated 127 combined MPGe rating for 2024 Prius Prime SE, EPA-estimated 114 combined MPGe rating for 2024 Prius Prime XSE and XSE Premium. MPGe is the EPA-equivalent of gasoline fuel efficiency for electric operation. EPA-estimated 53 city/51 hwy/52 combined gas-only MPG rating for 2024 Prius Prime SE, EPA-estimated 50 city/47 hwy/48 combined gas-only MPG rating for 2024 Prius Prime XSE and XSE Premium. Use for comparison purposes only. Your MPGe/MPG will vary for many reasons, including your vehicle’s condition and how/where you drive. See www.fueleconomy.gov.
0 Vehicles Available

Power your drive with Prius Prime.

Performance

Intelligent Efficiency
The combination of gas engine and electric motors works to provide sufficient power when you need it and remarkable efficiency when you don't.

Interior

Fixed Glass Roof
Enjoy the view. Pull the sunshade back and let Prius Prime’s available glass roof help brighten up the cabin.

Exterior

Bold, Striking Design
Smooth curves and sharp details highlight Prius Prime’s modern appeal and do more than create an aerodynamic advantage—they leave you with a sleek one-motion silhouette that looks good from any angle.
 

Advertised price does not include tax, title, license, registration, finance charges, optional dealer-installed products or services, or Toyota South’s $699 documentary fee. Any manufacturer incentive or dealer discount included in the advertised price will be clearly identified in the vehicle listing. Incentives requiring qualification, including military, college graduate, loyalty, lease, finance, or other conditional offers, are not included unless specifically stated and may not be combined with other offers except where expressly noted. Vehicle availability, pricing, specifications, options, incentives, and terms are subject to change without notice. While Toyota South strives for accuracy, errors may occur. Please verify all vehicle details, pricing, included incentives, documentary fee, and availability with Toyota South before purchase. Vehicle photos may be stock images and may not represent the actual vehicle offered for sale. Actual vehicle color, trim, options, accessories, and other specifications may vary from what is shown. EPA mileage estimates are for comparison purposes only. Actual mileage will vary depending on driving conditions, driving habits, vehicle condition, and equipment.

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1 Starting MSRP excludes manufacturer, distributor and dealer options, taxes, title and license and dealer fees and charges. Also excludes the Delivery, Processing and Handling of $1,095 for Cars (Corolla, Corolla HV, Corolla HB, GR Corolla, Camry, Camry HV, Prius, Prius Prime, Toyota Crown, Mirai, GR86, GR Supra), $1,350 for Entry SUV/Small SUV (Corolla Cross, Corolla Cross HV, RAV4, RAV4 HV, RAV4 Prime, bZ4X), $1,395 for Mid SUV/Van (4Runner, Venza, Highlander, Highlander HV, Grand Highlander, Grand Highlander HV, Sienna), $1,495 for Small Pickup (Tacoma), $1,850 for Large Pickup/Large SUV (Tundra, Tundra HV, Sequoia). (Historically, vehicle manufacturers and distributors have charged a separate fee for processing, handling and delivering vehicles to dealerships. Toyota's charge for these services is called the "Delivery, Processing and Handling" and is based on the value of the processing, handling and delivery services Toyota provides as well as Toyota's overall pricing structure and may be subject to change at any time. Toyota may make a profit on the Delivery, Processing and Handling.) The Delivery, Processing and Handling in AL, AR, FL, GA, LA, MS, NC, OK, SC and TX may vary. The published prices do not apply to Puerto Rico and the U.S. Virgin Islands. Dealer price will vary.

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