Secret Families at Toyota South

Secret Families at Toyota South

  • December 12, 2020
  • 6:00 AM Shopping at Meijer
  • 7:30 AM Wrapping at Toyota South
  • 10:00 AM Deliveries will depart from Toyota South

“One Story at a time”

In December 2004, co-founders Al and Chris Holdren decided to not buy Christmas gifts for each other but instead use the money to provide a family in need with a tree and presents for the holiday. Husband and wife team, Al and Chris, along with their two daughters, Katie and Maddie set up two tables in their garage, added a couple of Santa hats, some wrapping paper and bows and the Secret Families Christmas Charity was started.

As the family continued wrapping, Al’s brother in law arrived with his family and inquired about what they were doing. Within the hour, his credit card in hand and the kids in the van, at 11 PM they were headed back to Meijer to buy for a second family that year.

“The name and secret part of Secret Families came from a friend that suggested the name based upon what I told him my family was going to do this Christmas. He asked that I use some money that he gave me to sponsor a family in need, but kept it a Secret”.

-Al and Chris Holdren, Co-founders

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How can the Gates Auto Family Help?

This year the Gates Auto Family will host the Second Annual Secret Families Christmas Charity in our community. All sponsored families will come exclusively from local school systems through school principals and family resource centers. All employees along with friends, family members, or other acquaintances can help by volunteering time or by making a donation$ to sponsor a family.

What do we do for Sponsored Families?

Volunteers will receive a budget of $550 for each sponsored family which will provide the following:


Christmas Tree

Families will receive a decorated Christmas tree (if needed)


Christmas Presents

Presents for the whole family to enjoy together!


Christmas Dinner

Each family gets a $50 Meijer Gift Card to spend on dinner


Family Bible

To celebrate the reason for the season

Ways to Sponsor:

  • Write a Check or provide a Credit Card number to Gates Auto Family/Secret Families.
  • Organize company fundraisers
  • Reach out to your church or other organizations and arrange for sponsorship.
  • Quickly and easily donate securely through PayPal
  • Volunteer your time!
Mail Checks to Gates Auto Group/Secret Families 961 Four Mile Road Richmond, KY 40475 or call Star at 859-624-1313 to pay by card.


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961 Four Mile Rd • Richmond, KY 40475

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Open Today! Service: 8am-2pm

Toyota South 37.759817, -84.275124.