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Toyota Corolla Tops Among April Compact Car Sales

Those out there in Richmond, Lexington, and beyond in the market for a practical, fuel-efficient compact that saves money at the gas pump often turn to the 2012 Toyota Corolla. It's no surprise given the reliable and safe nature of all new Toyota models, but to further hammer home the point, the latest raw sales numbers do the trick.

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Excess Wear & Protection Plan Helps Toyota Lease Customers

One of the top concerns among drivers in greater Richmond area has been whether to take out a car loan, or lease a vehicle. Here at Toyota South, we understand, and have gone through that process for as long as we've been selling new Toyota models. Each option has its pluses and minuses, and many people are worried about what happens if they don't bring the vehicle back in top shape. With that in mind, Toyota Financial Services have developed the a solution: the Excess Wear & Use Protection Plan.

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Toyota Mystery Sedan Revealed At New York Auto Show

One of the most exciting times in the auto industry is happening right now, and here at Toyota South, we're staying on top of all the latest news and developments coming out of the New York Auto Show, which runs April 6-15. It's a place where automakers across the world gather to show off new concepts, production models and new technological innovations, and Toyota is no different.

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Toyota Ups Rental and Fleet Sales to Regain Revanue

In the past, Toyota has typically been against selling vehicles in large quantities to the rental and fleet market, as the segment tends to produce a lot of late-model used cars. In turn, this abundance of preowned models flooding the market tends to drive down the individual resale price of some vehicles. Staying out of such markets has been a benefit to consumers, and a move that we here at Toyota South fully support.

So…

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Toyota Plans to Continue Support of Nonprofit Groups in 2012

The Toyota "100 Cars for Good" program was one of the Japanese automaker's greatest philanthropic efforts to date, and everyone here at Toyota South greatly admires them for doing it. During the event, Toyota gave away a new vehicle to one deserving charity. And that even lasted 100 days!

So how did the event resonate with the general public? Well enough for Toyota to want to do it again in 2012. Toyota plans to?

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Toyota Offers Eager Campers a Chance to Bring their Hybrid Along

The Toyota Prius can do it all. It can save you money on gas, look good doing it, and offer a smooth ride with great handling. But can it go camping? Apparently, that's the hot-button issue with the Toyota hybrid in Japan, as one company is planning to release an add on for the Prius that turns it from a mid-size hatchback into a fully capable camper.

Now some of you out there may…

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Toyota Expands NHRA Presence

These days Toyota is certainly well known for producing quality hybrid models like the Prius v and Camry hybrid, but that doesn't mean the company doesn't still love a good day at the tracks. Rather, the company recently decided to expand its participation in NHRA drag racing, and we here at Toyota South couldn't be more excited.

Previously, Toyota had supplied the organization with  body stylings for drag racing and funny car…

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Toyota Partners to keep Women and Children Warm in Detroit

If there's one thing that we here at Toyota South can say about our favorite Japanese automaker, it's that they're never done giving back to the people and communities that support them. And why would they be? Toyota is defined by a spirit of giving that many other companies simply don't embrace, and it has served them well thus far.

So what is Toyota doing to give back this time? The…

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Toyota Prepares for Big Comeback in 2012

Toyota may have faced some hardships in 2011, but that doesn't mean that the company is ready to call it quits in 2012. We are talking about the markers of the game-changing Toyota Prius after all. Rather, Toyota is charging into 2012 with a more ambitious game plan than any of their competitors.

What specifically does Toyota have in store? The most defining aspect of the Japanese automaker's plan is to introduce ten…

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Toyota Unveils Plan to Appeal to Youth Buyers

We here at Toyota South love technology as much as the next guy, but it seems like more and more youth are interested in their tablet computers or Smartphones than they are in cars. This is something that Toyota has noticed, and is actively looking for a solution to. After all, the Japanese automaker produces some of the highest-quality autos on the road today, so why wouldn't they want to maximize their appeal?

This…

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