In the past, Toyota has typically been against selling vehicles in large quantities to the rental and fleet market, as the segment tends to produce a lot of late-model used cars. In turn, this abundance of preowned models flooding the market tends to drive down the individual resale price of some vehicles. Staying out of such markets has been a benefit to consumers, and a move that we here at Toyota South fully support.

So why is Toyota upping the sale of rental and fleet vehicles now? In short, they're not planning to do so in the long run. This move is quite temporary, and it's only being done so that Toyota can gain back revenue lost from the 2011 Earthquake and tsunami.

For proof of this notion, look no further than the company's sales numbers for January. While the percentage of sales to rental companies for Toyota double from 6-7 percent to roughly 18 percent, it's nowhere near the 30 percent that Ford and GM carry within the market. In fact, Toyota says they have no plans to even try and take market share from their competitors within the fleet and rental market. And this is one time when we say the competition can keep its market share.

After all, it means that when you finance or lease a new Toyota here at 961 Four Mile Rd Richmond, KY 40475, you can rest assured that you're making a sound investment. And if you'd like to learn more about new Toyota models like the Toyota Tundra, 4Runner, and Venza, then feel free to contact us online or by phone at (866) 386-0911.