Racing or competing in skill competitions that test out how capable new Toyota vehicles are not only gives automakers the right to boast their accomplishments like we do here on the Toyota South blog for drivers in the greater Richmond and Lexington areas, but also it's a way to test out new innovations. At the upcoming Pikes Peak International Hill Climb, Toyota plans to try out some of the latest developments in electric car technology.

When talking about Toyota popularity, we don't need to make much of an argument here in the Richmond and Lexington areas, as many are already firm believers in the vehicles. Drivers locally aren't the only ones however, as we can see in the quarter one global sales report, which has very encouraging news Toyota South would like to share.