2017 Toyota Prius PRIME 

The Toyota Prius has long set the standard in the hybrid category, revolutionizing transportation 16 years ago when Toyota brought hybrid cars to the mainstream. At Toyota South, we are proud to carry the Toyota Prius and believe that our customers will fall in love with the 2017 model. At the top of the Prius segment, is the 2017 Toyota Prius Prime. Advanced technology, impressive performance, a comfy interior and top safety features are just a few reasons why the Prius Prime is the most advanced Toyota hybrid yet.

Available in three models, the 2017 Toyota Prius Prime has numerous impressive performance and capability features. Each Toyota Prius is equipped with a 1.8-Liter 4-Cylinder ECVT Hybrid engine with Hybrid Synergy® Drive. This innovative technology combined with cutting-edge lightweight materials and an optimized Plug-in Hybrid Vehicle system all work together to help the Prius Prime reach an impressive, class-leading EPA-estimated 133 MPGe. The Toyota Prius Prime continues to raise the efficiency bar with a class-leading EPA-estimated total driving range of 640 miles. To get the most out of those miles, the available intelligent drive coach helps boost fuel efficiency by learning your routine stopping patterns and will suggest the optimal time to release the accelerator. The exterior of the Toyota Prius has been designed with a combination of function and style. Strong yet lightweight materials form the frame, and the rear hatch is made of strong yet lightweight carbon-fiber-reinforced polymer. This makes opening and closing the hatch effortless. The aerodynamic shape smooths airflow with an active grille shutter and aero stabilizing fins, helping to maximize fuel efficiency. The interior of the 2017 Toyota Prius Prime combines comfort and convenience. The front seats feature deep side bolsters for added comfort and comes standard with heated front seats. Smart-flow climate control helps keep the cabin just right, and there is plenty of cargo space.            

 At Toyota South, we love the Toyota’s Star Safety System™—a suite of six advanced safety features, like Brake Assist and Vehicle Stability Control—and are happy to say the Prius Prime is equipped with this amazing system. Additional available safety features, like the Blind Spot Monitor system, helps you determine when it’s safe to change lanes, and Rear Cross-Traffic Alert is an available feature to help warn you of approaching vehicles as you back out of a driveway or parking spot. All models are equipped with a standard integrated backup camera that is especially useful when you’re parking in a tight spot or backing up. The 2017 Toyota Prius Prime is packed with innovative technology features. Controlling the advanced tech of the Toyota Prius is a standard 4.2-in. color display or an available 11.6-in. HD touch-screen display. Available Entune™ Premium Audio with Integrated Navigation and App Suite, helps keep you connected while the available Qi-compatible wireless smartphone charging keeps your smartphone charged without the wires. What’s even more impressive? The available color Head-Up Display uses aircraft-inspired technology to project important information right on the windshield, like turn-by-turn directions.

Interested in learning more about the 2017 Toyota Prius Prime? Stop by our Toyota showroom and our knowledgeable staff will walk you through the features and set you up for a test drive. If you are looking for a Toyota for sale, look no further than our Richmond, KY area Toyota car dealership. We offer an extensive inventory of new Toyota vehicles as well as used cars. We look forward to welcoming you soon.  

Visit Toyota South to check out the 2017 Prius Prime or schedule at test drive to get behind the wheel!